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With so much development, how should we choose, how to locate, how to develop it? Many roads to diversification, which one is your MR.RIGHT?
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/ X7 g6 P% A" a& Ypluralistic one
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" |  {. _5 T5 H6 L$ U+ L7 j ---------- pharmacy drug store to the Japanese, Taiwan to study

Vichy, Avene, La Roche-Posay, excellent color forest and other drug store brands come together, nail care, eyebrow (eyelashes) hair care, skin care, oral care, and women filled with the daily care products layers of the shelf ... ... This is a glimpse of Japan's drug store; compared to some domestic drug store on the counter and put a few cosmetics, and started his own diversification. From this comparison, it is evident that the domestic drug store drug store with foreign professional gap.

, J" k+ o0 E8 c- j5 R/ a1 q) ] larger gap between the face of this, you should select the drug store it? Please consider three factors:
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2 F' z  v: m. `& I' ?6 v 1. policy factors: policies and regulations in some areas does not allow Medicare pharmacy business of cosmetics, subject to policy restrictions, only the direction of the other test the water;
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7 j$ n3 x% M2 K$ ], ]) Q 2. whether the customer needs: It depends on the age composition near the passenger and shopping habits, if there is demand, then try to find pharmacies need to adapt to customer demand for high quality products, providing to the customer;
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+ A2 Z% c4 I) S; c) P% U1 _$ k, S 3. Goods are complete: the need for the retail pharmaceutical industry and cosmetics industry co-operation of industrial enterprises in order pharmacy drug store success diversified way.

8 Y  V) E4 Z" u* E. } If these three conditions have, you have a store on the preliminary basis for the direction of trying to drug and beauty. However, shortage of goods, category failure drug store is the biggest embarrassment, lack of integration into a provider of the category system to zoom into the embarrassment of the difficulties. Difficulties are numerous, but not impossible to enter, the reality and the only solution is the first introduction of some mature products, after constantly looking for products, increase the product line category.

rich category is the basis for drug store business, how do female customer base, marketing efforts are drug store determinants of success, cultivating a mature cosmeceutical marketing team is placed in the drug store operator before a problem (see newspaper column, If you have these conditions, then the drug store business will be your only choice!
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the direction of diversification of the two pharmacies ---------- rehabilitation care stores ignored the dark horse

) i3 @4 B- E/ ^3 {  |1 s rehabilitation care stores rarely mentioned in the media. However, I believe that a community-based rehabilitation nursing pharmacy shop one of the best diversity.

5 r' f; \" v1 ?0 _/ ^( I; z/ e elderly people living alone, empty-nesters, living alone more and more and more elderly people whose children are not around much-needed nursing care. If access to community-based rehabilitation care pharmacy industry, not only can gain access to care, but also elderly people need timely access to drug information, and the first time the provision of drugs for the elderly. Means that for the right to sell drugs in the elderly will be the transfer, transfer to a pharmacy to provide rehabilitative care.
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6 W: ]+ u3 t* g However, to the rehabilitation care stores in this direction, but also depends on the following conditions:
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$ r1 J  k* Y- @5 {' G 1. source of customers - the regions in which the pharmacies whether there are enough old people? Every city has the old city, in general, relatively more old people the old city and new city market pharmacy relatively small, less fit into the rehabilitation care market.
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: c1 i# c* a3 o, t# M5 ^ 2. clerk of factors - whether to find the right pharmacy care workers? Excellent care workers in many cities is the shortage of resources, therefore, to find good care workers are the rehabilitation care stores essential, care worker posts before must pass professional training, proficiency in the elderly suffering from disease-related knowledge, including: food, outdoor activities, emotional regulation, breathing, massage, medication and so on.

3 d3 a( B# [% M. X7 r& g% h) T6 j rehabilitation care who made more professional? Must have basic medical pharmacy people. Where most of these people? Of course, hospitals and pharmacies, in the hospital to attend to the urgent need for such a broad group of rehabilitation nursing, the pharmacy if a collection of a large number of professionals in the field of pharmacy care in the rehabilitation will be a dark horse.

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the direction of diversification of the three pharmacies ---------- gym, Health Center, Physical Therapy Center

pharmacy operators know their customers, the customer what kind of service? Operators should be very clear. However, operators often consider only sales of goods or services have neglected to create profit.

: S9 N/ i" ~1 ~0 ~0 z+ z health is not only a great concept, but a real industry,Cheap beats by dre headphones, anything closely related industries and health should be a wide range of development.
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- T0 S* G5 S% {) t7 e, R1 L always aspire to good health, a doctor will be forced to take medicine. Before the occurrence of the disease, there are many things you can do. What industry needs to get healthy body to serve?
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first element is to exercise, three high now so many people, is caused by lack of exercise. As a result, the city suddenly cropped up a lot of the gym (badminton, table tennis, swimming, bowling, professional gym, yoga studio), every evening, or weekend, the gym was full of driving private cars to exercise people. Fitness needs of the practical needs of the consumer, pharmacies should meet consumer demand?
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9 v. J2 `. n3 f' x9 j second element is to learn good health, especially the use of medicated diet for health, for physical condition, select the identity of the authentic food and medicine ingredients,Monster BeatsByDre, boil a pot of good soup and adjust the internal organs, to maintain body balance. This is good health. This is because in recent years, selling health books. This is also the reality of consumer demand. Diet Center who did a more professional? Of course, is the most professional pharmacy.
7 ?" e6 f: s* r/ v  Z3 V( lThe third element is the physical therapy
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# [3 C2 x4 ~, \' T; n3 u. Chinese medicine has a long history, left a lot of wealth for the younger generation, such as acupuncture, cupping, scraping, foot massage, massage, etc., not only to recover from fatigue medicine Yu these difficulties, promoting blood circulation, through the meridians, but also allows you to clear God the air is crisp, to relieve pain. Longevity.
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whether this is also the reality of consumer demand? Physical Therapy Center who did the most professional? Must be the most professional pharmacy.

fitness, health, physical therapy, these are the pharmacy should do, unfortunately, these industries are Gym also Health is even more interesting, there are health pot, herbal health museum, grain health, health breakfast, Sichuan health, health diets, or even a health spa, health tourism, health resorts and more. Health is a technical live, need to have considerable traditional Chinese medicine theory, is most pharmacies should be done, at least the herbal pharmacy museum than the so-called precious Chinese medicine herbs native to it, unfortunately, pharmacies do spectators.

8 ^: ]! m- A+ z. \( [1 m pharmacies know best who needs fitness, and most know who needs physical therapy, and most know who need health herbs to restore balance to the body bone, unfortunately, the drugs pharmacies earn meager profits, and health care products by the strong push to survive.

to link up these projects is the really big health industry chain. Based on actual customer demand for a large health industry. Pharmacies do not be spectators, should take action immediately start research, looking for opportunities to large chain and advance the health industry.
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1 U$ T: N; i: P. f( e: F) P pharmacies no longer allow the loss of the value of owning their own members, spent money, spent so much effort to obtain membership, but can not get more profits, this situation can not be continued. Only the upstream industry chain to major health advance in order to enhance the customer to increase viscosity, more profit.

. l, X% p: X, M4 @; t3 m7 d the direction of diversification of the four pharmacy shop ---------- maternal and child
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8 T4 `, |8 n2 f+ m; _. S current policy allows only one child, so, almost all women do not have the experience of childbirth, you need professional guidance throughout. Not just nutrition guidance, as well as psychological counseling during pregnancy, postpartum month child care, infant formula and so need professional guidance. Who do the job, whoever gets the whole family's nutrition and pharmaceutical businesses. Pharmacies to early intervention, dissemination of knowledge from the pregnant women, nutrition consultant to the delivery of psychological consultant until the month of post-natal care, with professional nutrition consultants, counselors and Yuesao, thus to develop maternal and child market. Pharmacy shops to expand maternal and child requires the following conditions:

0 y- i; m+ \* h, ~ ★ pharmacy location. Different and rehabilitation care, maternal and child shop the best new city or new community pharmacy, where many young couples, there is enough market space.

( t0 e2 ^) C# d; P8 T* I8 q ★ pharmacies need to configure a professional nutritionist and therapist, but also have experienced Yuesao. The therapist also can be experienced Yuesao concurrently.
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pharmacies have enough maternal and child categories, not just infant formula, mother and child should also bring in more supplies, such as: pregnancy books, parenting books, diapers, breast pump, molar bar , bottles, pacifiers and so on.
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the direction of diversification of the five pharmacies health food stores ----------

not just the concept of health food, but the real goods. Such as buckwheat, not only to decrease the effectiveness of gastric acid, but also the function of prevention of diabetes, for diabetes, the buckwheat is a health food. Many derivatives of buckwheat, a buckwheat tea, buckwheat noodles, rice, buckwheat, buckwheat porridge. Many kinds of healthy food, enough to support the development of health food stores.
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pharmacies health food business there are inherent advantages: the first advantage is that healthy food consumption pharmacy where the crowd. Drugs purchased from the customer can clearly understand the illness and lead to customers to buy healthy food. The second advantage lies in pharmacies and health food natural health properties of the same strain, for the sale of pharmacies, health food and other sources of healthy food for sale, customers will tend to support the sale of pharmacies healthy food. Make healthy food combinations can help pharmacy sales, related sales, to enhance the profitability of pharmacy. The success of health food stores depends on the following points:
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★ have enough high-quality goods. If the pharmacy only to find point of general merchandise from the wholesale market to operate, then the diversification of the road will not smooth, a pharmacy must have a unique commodity, and commodities can motivate consumers desire to buy.
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★ pharmacies to do marketing. The moment most of the domestic small and medium chain pharmacies are not set up a dedicated marketing department, basically to take the other off-site passive sales. Pharmacy marketing is very important, need to pass more health information to customers, and continue to occupy the minds of consumers. Therefore, the decision is also a health food store marketing capabilities of the success factors.

pharmacies Customers can also cut into the market, health food, medicine itself is difficult to buy into the market, and health food there is great opportunity. Pharmacy group if enough through the field of health food in the future must also strive to medicines, health products, nutritional supplements buy business. This will provide rapid development of pharmacy profits support. There are plenty of unique products, with targeted marketing programs,Monster BeatsByDre, health food stores there will be a broad market space, the space enough to support the rapid development of pharmacy.
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(Department of the General Manager of Suzhou Trend Consulting Ltd)