Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
6 p8 ~" O5 n: W1 G7 [6 M6 t: s2 ZDuncan Mavin, Financial Post
' f0 @) N2 V, J$ _2 v" _Published: Monday, March 26, 2007
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' F5 I$ G5 }0 d- qSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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+ n6 x* _8 K  I1 L现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
- f2 n* z# B' T; J2 \. o. nThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
. W+ v  `+ h/ b$ q1 |# V+ j! J( A"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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0 G; C9 t0 f: X- ?/ p"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
6 h- |5 I+ K8 Y, tdmavin@nationalpost.com

© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

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本人翻译不当。标题应该翻译成：
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1 a3 e2 ]/ C( N# pSun Life 要取消Clarica商标
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6 y! g# q* k. USun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
( E! X, w. X& Z9 }" S* nI have Clarica 商标的人寿保险,
& M8 r) J9 K6 wsomething will chang???

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Only the brand name will be changed. You don't need do anything.