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Sun Life to retire Clarica name4 J+ N4 s1 t9 F& t5 |) {
Duncan Mavin, Financial Post
: R4 H. J% V# Y* u0 xPublished: Monday, March 26, 2007! J- b2 f h% j6 Y
' M! P! N3 S2 J5 d NSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。& x: L' X5 u; E
/ J2 L# ?' p" ]) vClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。2 @) l0 P! P) P- I2 f* [. R
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。0 O2 F/ O+ C6 ~# [) F, V
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公司说,这个改变将要在2008年第一季度完成。3 W$ p' E q$ w2 D9 z0 O
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
E1 f5 j* C# A( p% ZClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
5 a: h7 ^0 r- @1 fThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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: i* W( n: P4 I/ R. K9 B4 E- F4 gThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
; O0 c- t9 U9 |, ? _; v"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.4 @( u# R+ G- h8 Z' I% w- d
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
* a$ ^2 S/ q# s2 ?* Wdmavin@nationalpost.com2 q# p& U! ]5 R. i
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© Financial Post 2007 |
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