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Sun Life to retire Clarica name! I* _4 e& n3 Y+ W
Duncan Mavin, Financial Post4 q4 Q6 {, F; K5 |, l0 x( @. j0 X
Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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7 O; i. s7 m- Z8 V2 s9 l) m4 C现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。, ]8 d# K, E' [/ o2 `5 b
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公司说,这个改变将要在2008年第一季度完成。5 S6 v1 B1 j0 D& v/ o7 O
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
: m" V6 E2 r @- m- [, KClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
" V9 B, o7 f2 I$ S- pThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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, A1 o& J3 } ]The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
& _* ^, u( M. k& q9 }/ E"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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# {& q2 q8 F2 o: _( C"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."% O0 k' w ?/ T
dmavin@nationalpost.com h9 p' C* u' ^2 b6 I
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© Financial Post 2007 |
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